Individuals and groups who donate to your organization are not seeking any rewards for their contribution. The only thing they expect is a simple 'thank you. The purpose behind their donation is the greater good. Yet, that doesn't mean you can skip appreciating their support. One of the best ways to show your appreciation for the people who donate to your nonprofit is setting up a donor wall. As the name suggests, a donor wall is a wall-like structure that features the names of the people who donated to a cause.
This not only serves as an excellent way of recognizing the donors, but also inspires them to give more. Moreover, other people might be convinced to make donations too if they see the recognition and appreciation it gets the people who have already donated. This is just one of the reasons why you should have a donor wall for your organization. Let's look at some of the other reason for setting one up:
Any person making a donation of over $250 is not entitled to a tax deduction unless he/she has received a written acknowledgement from the organization the donation was made to. Putting their name up on the donor wall is one of the ways you can highlight their name, though you would still need to provide documents showing the donation was received.
Some donors like to remain anonymous, usually well-known people. However, the others deserve to be known by the public as well. Recognize their contribution and let the people know there are some people striving to make the world a better place. Also, the people working for the cause the donation was made towards should know the people who are helping them financially.
You can set a limit on the minimum amount a person has to donate to get his/her name up on the donor wall. It creates a competition of sorts as well as inspiring more people to donate. Make your expectations known to the donors and it is likely they will donate more in the future.
These are some of the reasons it is important to have a donor wall for your organization. From charities to churches, there are many organizations that need financial assistance from external sources. If you fail to recognize the people who provide the assistance you need to keep working for a cause, they might lose interest and stop giving. Having a donor wall makes it easier for you to recognize their contributions.