Are you feeling apprehensive about getting a donor wall for your organization? It is natural to feel this way. Though donor walls have been around for a long time, they are only just becoming popular and widely used. This is why it might take some convincing for you to open up to the idea of investing in one. As the name shows, a donor wall is a wall on which are mentioned the names of the people who have donated to your cause. Depending on the design and size of donor wall, names can be added as more people contribute.
Yet, what many organizations fail to realize is the fact that a donor wall can help you meet your funding goals. If there is a specific amount of money you want to raise for a cause, getting a donor wall can help you attract contributions. For instance, a hospital might want to buy expensive equipment or a care home is looking to build a new wing. For that, they will need people to donate. This is where a donor recognition wall can be used as a marketing tool.
Firstly, the unveiling of the donor wall can be marketed as an exciting event. Create hype for the official unveiling and get all your donors to attend with their families and friends. Moreover, use social media and traditional marketing channels to make as many people aware of it as possible. It could generate tremendous publicity for your cause and you might get people present there in the audience to make contributions.
Moreover, people might be motivated to get their names up on the donor wall too. There are few people who are recognized for their altruistic contributions. A formal recognition by an organization by placing their name on the donor wall is a great source of motivation. More people would want to get their names up, not out of envy or jealousy, but out of sense of respect. It is a great boost for their self-esteem to be recognized for their contribution to a worthwhile cause.
All this requires you to get a donor wall set up in your main office or headquarters. Generally, organizations have donor walls set up in the lobby to ensure maximum visibility. However, there is no hard and fast rule regarding this. At the end of the day, the goal is use to the donor wall to meet your funding goals and as described above, it is quite possible for you to do so.