Setting up a donor recognition wall is one of the simplest yet most effective ways to recognize the people who have contributed to your cause. Placing their names on a wall for people to see gives them the motivation to continue donating. Moreover, it is also a great way to attract more donors. However, you cannot get a donor wall made and set up just like that. You have to ensure the donor wall will serve its purpose. There are numerous factors that impact the effectiveness of a donor wall. You have to keep all of them in mind to ensure you get the best value for your money.
Here is a look at the factors:
The donor wall should be the center of attention in the place it is installed. If there are any distractions, however small, that take the people's focus from the donor wall, you should get rid of them. Sometimes, you might have to shift the location so that the donor wall is placed perfectly. As far as the distractions are concerned, they can be in the form of noise pollution. For instance, if the donor wall is located in a building in a heavy-traffic area, there would be constant noise from the vehicles. Also, you have to check whether there are any light sources that are shining off the donor wall, it would obstruct the view and make it difficult for the audience to read the names of the donors. So, make sure you select a spot with no distractions.
There needs to be adequate space, not just for the donor wall to be installed but for the guests to stand around comfortably to look at it. If the people feel congested, it would take their attention away from the donor wall. This is why you have to select a place where there is adequate room for people to stand and look at the donor wall even during an event.
Is it easy for the people to view the donor wall without being disturbed or distracted? As mentioned above, if sunlight is bouncing off the donor wall, it will obstruct the view. The easier the donor wall is to view, the more people will be interested in it. Therefore, place it at a spot and angle where it is easily visible and everyone can see it without having to crane their necks. These are some factors that impact the effectiveness of a donor wall. Keep these in mind to ensure that your donor wall serves its purpose and the money you spent to it is worth your while.
